![Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/d8/images/methode/2020/11/19/6e3cfdc8-293c-11eb-bf26-f2b76f37a526_image_hires_172805.jpg?itok=L-my__tp&v=1605778098)
Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post
![The Meteoric Rise of the Nike Air Jordan Brand | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's The Meteoric Rise of the Nike Air Jordan Brand | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's](https://sothebys-com.brightspotcdn.com/dims4/default/020c089/2147483647/strip/true/crop/4000x2667+0+0/resize/684x456!/quality/90/?url=http%3A%2F%2Fsothebys-brightspot.s3.amazonaws.com%2Fdotcom%2F1d%2F76%2F3978542641f4885f1b5c08c3c1d2%2Fsothebys2022-1130-165142-4737-alivecoverage.jpg)
The Meteoric Rise of the Nike Air Jordan Brand | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's
![Michael Jordan's first-ever Air Jordan sneakers sell for $560,000 at auction | Michael Jordan | The Guardian Michael Jordan's first-ever Air Jordan sneakers sell for $560,000 at auction | Michael Jordan | The Guardian](https://i.guim.co.uk/img/media/7a3730831b48924506c9617a186cc42e8f2ddaa9/0_0_2404_3618/master/2404.jpg?width=700&quality=85&auto=format&fit=max&s=a5e947312daf574711d2038e38eefdb4)
Michael Jordan's first-ever Air Jordan sneakers sell for $560,000 at auction | Michael Jordan | The Guardian
![Michael Jordan's Game Worn 1985 Player Sample Air Jordan 1s | Sizes 13, 13.5 | The One | MJ's Air Jordan 1s | 2020 | Sotheby's Michael Jordan's Game Worn 1985 Player Sample Air Jordan 1s | Sizes 13, 13.5 | The One | MJ's Air Jordan 1s | 2020 | Sotheby's](https://sothebys-md.brightspotcdn.com/dims4/default/896bf54/2147483647/strip/true/crop/2000x1334+0+0/resize/2048x1366!/quality/90/?url=http%3A%2F%2Fsothebys-brightspot.s3.amazonaws.com%2Fmedia-desk%2F36%2F79%2F9bca6a5b4d6aae57c872ca6c2c8b%2F1.jpg)